Freedom Holidays has businesses across many travel & tourism domains - which were not represented on their website. Freedom Holidays had Inbound and Outbound travel businesses which straddled B2B businesses like facilities for other travel agents as well as foreign tour operators and airlines. They also had B2C businesses like tours and Travel agency
Amplify conducted keyword research to determine keyword volume ad search data and then determined a name for each of the website verticals. We defined in B2B Destination Management & Representation & Supervision verticals. In B2C Domestic Tours, International Tours & Travel Agency.
Destination Management vertical which is one of their main revenue generators was further classified into - Welcome, Transporation, Accommodation & Conferences, MICE, F &B, Themed Events & Gala Dinners & Excursions.
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