WEBSITE DESIGN & CONTENT FOR VMSIIHE
VMSIIHE wanted to improve the admission numbers for their BSc in International Hospitality Management. Digital Marketing was decided as the fulcrum of the strategy to achieve this .
The first step in this was the redesign of the website at par with International Institutes offering similar programs . The menu & site architecture was made so as to reflect these requirements
The homepage had added content created on the slideshow and Why VMSIIHE ? section to communicate the USPs of the institution in the first view of the website.
Lead capture systems to capture details of visitors e.g. Brochure download, Apply Online etc. were created to use in the Lead Generation& Nurture systems to be created for the future digital marketing campaigns.